The Premity Blog

Om Malik posted an item today titled “Local Ads, A Billion Dollar Biz, Some Day.” Om points his readers to another blog post from Donna Bogatin, where she discusses a presentation given at the Kelsey Group Interactive Local Media Conference 2007. Check out the comments in Om’s post for an interesting discussion on why companies working with local merchants seem to be failing lately, and why many companies trying to tap that market are unsuccessful.

I listened to an interesting interview today with Jeremy Stoppelman, CEO of merchant review site, Yelp. You can listen to the interview here. Stoppelman has some interesting insights that fall in line with a lot of what we’ve learned over the past three years, specifically with regards to the difficulty in reaching out to local merchants to help them effectively advertise online.