Discussion on Local Merchant Advertising Online
Sunday, December 2nd, 2007Om Malik posted an item today titled “Local Ads, A Billion Dollar Biz, Some Day.” Om points his readers to another blog post from Donna Bogatin, where she discusses a presentation given at the Kelsey Group Interactive Local Media Conference 2007. Check out the comments in Om’s post for an interesting discussion on why companies working with local merchants seem to be failing lately, and why many companies trying to tap that market are unsuccessful.