Archive for December, 2007

How Not to Use Coupons

Friday, December 21st, 2007

Coupons can be great way to drive business. BoingBoing had a nice post that points to a confusing sandwich coupon from Rally’s.

Discussion on Local Merchant Advertising Online

Sunday, December 2nd, 2007

Om Malik posted an item today titled “Local Ads, A Billion Dollar Biz, Some Day.” Om points his readers to another blog post from Donna Bogatin, where she discusses a presentation given at the Kelsey Group Interactive Local Media Conference 2007. Check out the comments in Om’s post for an interesting discussion on why companies working with local merchants seem to be failing lately, and why many companies trying to tap that market are unsuccessful.